SOUTHFIELD, MI

HOW THE CITY OF SOUTHFIELD CREATED AN ONLINE ECONOMIC DEVELOPMENT ASSISTANT

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Challenge

Most economic developers are time poor thanks to competing priorities and new demands being added daily. For the small economic development team at the City of Southfield these pressures meant they were not able to respond to all business inquiries adequately. The team wanted a way to better meet the needs of businesses with the budget they already had.

Solution

The City enlisted Localintel to help create a powerful online assistant called the Southfield Business Catalyst to help small businesses and entrepreneurs thrive. Filled with a variety of easily accessible up to date market data, the interactive Business Catalyst is a comprehensive resource for any business that wants to succeed in Southfield. The Business Catalyst also serves as a marketing tool for Southfield by promoting the City’s numerous advantages.

Outcomes

The Southfield Business Catalyst is a wonderful resource for businesses and entrepreneurs. It provides valuable information about the Southfield market and helps people make better decisions that can help their business thrive.

Quote

“My office was not able to respond to all business inquiries adequately prior to our entering into a relationship with Localintel. Southfield is now able to assist clients 24/7 via our Business Catalyst. We’re proud to offer this online assistant and want businesses to know that Southfield is open for business!”
Rochelle Freeman, Business & Economic Development Director, City of Southfield

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